Website • B2C
Claudia's Closet
SOLE UX/UI DESIGNER
Featured vendor profiles of local crafters and curators with product pictures, highlighting the charm of the unique antique gift shop.
Problem
Claudia’s Closet, a boutique filled with a curated selection of antique goods, vintage home decor, and homemade gifts, recognized the need for a website to strengthen connections with the local community and attract new customers.
They faced challenges due to its tucked-away location off the popular main street and without a website, the shop struggled to improve its visibility, making it hard for customers to find and visit. The absence of an online presence also hindered their ability to promote ever-changing hours and highlight unique items from local crafters and curators.
The boutique sought a website that could do more than just list products—it needed to feature regularly updated inventory, themed collections for holidays and special occasions, and seasonal trends. The client also wanted to promote high-ticket items, highlight new suppliers, and advertise collaborations with local downtown businesses.
In addition, Claudia’s Closet frequently hosted events such as seasonal markets, sales, and pop-up shops. Still, it lacked an effective platform to promote these events and engage with the town’s residents.
Solution
I prominently displayed the store’s address, general location within the town, and frequently updated hours of operation on the website’s homepage.
To call attention to the boutique’s constantly changing inventory, a product gallery was implemented, regularly updated with new arrivals. In addition, an Events section with cards exhibited essential information like event titles, dates, and times, while users were routed to Facebook to RSVP and engage further. This feature amplified marketing efforts and fostered a sense of community involvement, as users could publicly express interest in events, boosting the store’s visibility.
To highlight Claudia’s relationship with unique local artisans, a section was dedicated to showcasing profiles of crafters and curators. Each vendor profile included a selection of product pictures that captured the essence of their offerings, giving potential customers a glimpse of the shop’s diverse inventory.
To call attention to the boutique’s constantly changing inventory, a product gallery was implemented, regularly updated with new arrivals. In addition, an Events section with cards exhibited essential information like event titles, dates, and times, while users were routed to Facebook to RSVP and engage further. This feature amplified marketing efforts and fostered a sense of community involvement, as users could publicly express interest in events, boosting the store’s visibility.
The design maintained a vintage, rustic aesthetic in line with the boutique’s brand identity, making the online experience feel cohesive with the physical store’s charm.
Finally, I integrated a live social media feed on the homepage to leverage the owner’s active Instagram presence. This feature presented the most recent posts, letting customers stay updated on important news, upcoming events, and new collections directly from the website.
