Exodus Homes Of Northern California

Exodus Homes of Northern California is a sober living non-profit offering shelter, job placement services, and counseling to individuals recovering from addiction. Their founder needed a complete digital presence: from branding to website to Facebook page, to kickstart operations and secure grant funding, which required an operational site before acceptance.

Role

Sole UX/UI Designer & Low-Code Developer

Contact

Founder

Industry

Sobriety Institutions • Non-Profit

Type

Website • B2C

Original Logo

Goals & Scope

  • Basic brand identity package (color, typography, accent graphics).
  • Logo guidance and visual tone development.
  • Full website design and development.
  • Custom copywriting for all site pages.
  • Donation payment integration.
  • Long-term maintenance through a subscription model.
  • Develop foundational branding to be easily reused by a non-designer.
  • Establish a presence on Facebook with consistent visuals.

Tools

Design: Figma

CMS: WordPress (Blocksy, Then Bricks Builder)

Donation Form Gateway: SureCart (PayPal)

Hosting: Hostinger

Process

  • Discovery call with client to clarify goals and tone
  • Brand direction and logo refinement
  • Moodboard development and prototyping in Figma
  • Quick approvals due to client trust
  • Site development using Bricks Builder and SureCart

Industry Inspiration

  • Figma board of sober home competitors and wellness brands
  • Clean layouts, peaceful tones, simple iconography

Exploration

  • Coolors.co used to test palette combinations
    • Mixed & matched until finding combinations that exuded the adjectives the client was looking for
    • Emotional cues: safe, steady, welcoming
  • Non-negotiable: shades of blue
  • Prototype with typography, color swatches, icons
  • Typography: Josefin Sans for a mature yet modern feel

Mood Boards/Style Guide Collages & Home Screens

  • Notable

    • For branding, I had something obscure as a starting point, not an existing website.

    • Virtually walked the client through PayPal Business + SureCart setup

      • Interpreted technical docs to onboard client remotely
    • Set up long-term subscription software to continue updates and maintenance.

    Final Key Pages

  • Outcome

    • Increased donations by nearly 45% by switching from physical to online
      • Due to the ease of use and remote giving
    • Received grant money to start the home and expand services
    • Simplistic branding that can be replicated by a self-proclaimed non-creative

    Final Key Sections

  • Future

    Future phases of the project will expand functionality with a membership feature allowing guests to log in and pay individual room fees conveniently.


    An extensive application form will also be introduced, enabling prospective guests to upload required documents securely.


    Additionally, an online store page will allow donors to purchase material items from the home’s wish list, supporting communal needs and enhancing the experience for all guests.